Elio Baino

Elio Baino

Previously Head of Brand Strategies at ATR (a Franco-Italian company in the aeronautics sector, a joint venture between Airbus and Leonardo), his solid professional background includes several positions in the field of Communication: artistic creation and management, brand identity and strategy, as well as scriptwriting and production of several corporate films, documentaries and reports.  In the course of his career, he has also organized some major events such as air shows, conferences and events on behalf of customers. Elio has also set up a variety of co-branding  operations with international customers and partners in Asia, Europe and the USA.

He describes communication as an opportunity to combine creativity, intelligence and an innovation mindset, serving the brand, the company and its strategy.

"People don't always realize it, but Communication is not just about being creative - it also requires logic and rigour! Being fully committed to this job means embracing its more complex and lesser known aspects. Growing a brand through communication is all about growing the company and the values it embodies.